Selling to School Districts: How Can Educational Companies Make a Great Product?

Many products exist in the K-12 space. On the teaching level, enthusiastic school administrators promote the use of a new product or curriculum. Later, this product or curriculum does not resonate with the teachers. Essentially, the product becomes...

Social-Emotional Learning Products: How Can Publishers Improve Them for High School Students?

While some SEL programs face criticism from states and parents, a need for them remains. For high schoolers, effective SEL materials and products lack focus for them. Many high school students use products geared for younger grades. Therefore, these products do not...

5 Ways to Increase Digital Publishing for Spanish Language

Spanish-speaking readers are complex and diverse. Yet, Spanish readers continue to wait for the range of English readers’ choices in digital products. Publishing leaders misunderstand the market when translating English-speaking content into Spanish. Publishing...

Experiential Learning: 4 Elements Publishers Can Support

Experiential learning helps students to learn by doing. Thus, as online learning expands, schools must provide options for this type of learning. Students can work in groups, use project-based learning, and experience the arts to learn. Therefore, teachers and school...

K-12 Education: 5 Things Publishers Can Support for Phonics Instruction

Publishing leaders face yet another controversial conundrum – phonics versus balanced literacy instruction. For the last twenty years, providers have pivoted content development from a single text to a series of leveled teaching techniques. Now, educators are...

New Tech: Follow These 5 Methods When Selling Educational Products to School Districts

Districts desire products aligned with standards. Thus, schools demand products to integrate with their learning platforms. Instructors need products that address learner variability and other student needs. Also, these products must be easy to use. Yet, districts...