Likewise, translation is more than just words. Images and visuals are part of the bigger translation work. Logos, graphics, illustrations, and pictures on products need to be culturally appropriate. No one is going to buy products that offend them. Still, examples abound of best-selling products flopping in a new market due to cultural illiteracy. International brands have learned their lessons after putting the incorrect image or translation on a product that offended consumers. Savvy publishers can learn from these gaffes.

Therefore, accessible content can be easily accessed and manipulated by students. K-12 readers with or without disabilities can experience the same content. Likewise, publishers can meet readers’ needs. Familiar examples include large print texts and braille. Also, text-to-speech features give many students access to education. Yet, more features are sprouting up. Structurally tagged content and a navigable table of contents are two examples. Alternative text descriptions explain visuals and photos for visually impaired students. Also, font size, style, and color impact readers for accessible education. Content that lets readers select alternate background colors and control line spacing helps support and instill comprehension.

Still, digital delivery is easier and cheaper for publishers. Yet, many readers cannot access digital books. Sadly, these readers need books the most. So, a blended approach lets publishers offer options to these readers offline. Physical books of popular titles and backlist classics let publishers supplement them with curriculum tie-ins. Publishers can dive into their backlists to offer families those familiar stories and characters. Beloved characters can serve as online cheerleaders and guides. Also, publishers can prioritize access to highly-anticipated books. Most importantly, online bookstores that work on mobile devices are an effective sales funnel to a physical bookstore filled with quality products.

Providers can give educators the power to choose content that matches students’ learning gaps and needs. Yes, high-functioning students get appropriate content. Struggling students receive assignments to bridge learning gaps. Teachers see early warning signals. This scaffolding helps teachers create different learning levels for their classrooms. Besides that, everyone learns the same general topic. This characteristic lets teachers build an inclusive environment to promote learner variability. Also, teachers can focus on social and emotional topics.