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Transcreation: 5 Skills Content Directors Can Review When Hiring for Translation Projects

Transcreation: 5 Skills Content Directors Can Review When Hiring for Translation Projects

When publishers expand to a new global market, they need to ensure their brand stays intact, and the message does not get lost in the mere translation of languages. Thus, they need their content to engage with their new target audience, not just inform. That is where transcreation becomes a valuable asset to publishers. Therefore, transcreation goes beyond word-for-word translation by infusing the local culture into the content. It’s a creative art form, and the best transcreators possess the following five skills that content directors can review when hiring a professional translation service.

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5 Hybrid Learning Ideas That College Leaders Must Know

5 Hybrid Learning Ideas That College Leaders Must Know

Why invest in hybrid learning? Eighty percent of undergraduates say their online learning lacks the engagement of in-person learning. Yet, higher ed institutions that have invested in hyflex course offerings experienced increased enrollment and revenue. Furthermore, trends show this mixed modality as a force beyond the pandemic crisis. So, here’s five hybrid learning ideas college leaders should know.

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Chief Online Learning Officer: 5 Trends to Lead Online Learning

Chief Online Learning Officer: 5 Trends to Lead Online Learning

The demand for chief online learning officers (COLO) has risen dramatically over the past two decades. The result is almost all institutions of higher learning now have a COLO, COO, or another professional with a similar title.

Therefore, the top responsibility of today’s COLO is to help academic departments coordinate online services. Other duties include curriculum design, LMS administration, and online policymaking, and budgeting. Many COLOs are also in charge of student/faculty training. Most importantly, institutions that require instructors to collaborate with curriculum designers experience higher student-faculty interaction. In the future of online learning, chief online learning officers can expect the following five trends to shape their roles and responsibilities

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DEI: What 5 Methods Can College Leaders Implement?

DEI: What 5 Methods Can College Leaders Implement?

Many underrepresented faculty members feel invisible in their departments, especially women in STEM fields. At the same time, people of color may feel hyper-visible as diversity and inclusion programs roll out. Still, leaders face entrenched historical obstructions. Below are five ways leaders can encourage diversity, equity, and inclusion (DEI) on campus.

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Content Development: 9 Top Features Colleges and Publishers Should Include in their LMS

Content Development: 9 Top Features Colleges and Publishers Should Include in their LMS

Most importantly, users who have a personalized learning experience are more likely to use the LMS and continue to progress. Colleges and publishers should provide customized learning paths based on a user’s role, for instance. Students can learn at their own pace, depending on the subject and curriculum. Multiple learning formats are also ideal, such as videos, readings, offline activities, and Q&A forums.

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Cultural Sensitivity for Translations: What Points Should Publishers Understand?

Cultural Sensitivity for Translations: What Points Should Publishers Understand?

Likewise, translation is more than just words. Images and visuals are part of the bigger translation work. Logos, graphics, illustrations, and pictures on products need to be culturally appropriate. No one is going to buy products that offend them. Still, examples abound of best-selling products flopping in a new market due to cultural illiteracy. International brands have learned their lessons after putting the incorrect image or translation on a product that offended consumers. Savvy publishers can learn from these gaffes.

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Emergency Remote Learning (ERL): 9 Fundamentals Colleges Should Follow

Emergency Remote Learning (ERL): 9 Fundamentals Colleges Should Follow

In addition, leaders who focus on communication help drive results. Also, leaders can partner with IT, creating faculty webinars on how to use the emergency remote teaching tools. Still, what gets measured gets done. Updates on goal progress keep faculty in the loop. Also, Q and A sessions with IT and faculty can help build relationships and sharpen skills. Still, this moment is an important time for faculty and IT to revisit testing in ERL situations.

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Inclusive Leadership: 6 Characteristics Deans Can Promote at Their Schools

Inclusive Leadership: 6 Characteristics Deans Can Promote at Their Schools

Likewise, a dean’s leadership circle reaches into the communities inside and outside their school. Inclusive leaders build across real and imagined boundaries. Their responsibilities include reconciling the interests of many. Besides that, a dean will understand a range of people, groups, and communities. Schools that reach into the neighborhoods do more than fill a college pipeline. Deans get to co-lead with residents and businesses to support the community. Programs that serve underserved communities create opportunities for everyone.

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