3 04, 2019

Judging Instruction by its User Interface

2019-03-24T20:58:59-04:00 April 3rd, 2019|design|0 Comments

They say not to judge a book by its cover; but we all do it at least a little, right? We can’t help our attraction to colors and images that catch our attention. And similarly, we’re uninterested in a visual we find unappealing. For this reason, design is a top consideration when planning a marketing campaign or label for a product. If you don’t engage the consumer through attractive visuals, they are less likely to be interested in your product. This same concept should be applied when designing instructional content. For all intents and purposes, the learner is your consumer and you’re marketing your content to appeal to the buyer. Engaging visuals will attract a learner and hold their attention longer in order to deliver the message. You can have the greatest product, but struggle to make sales if the buyer doesn’t engage long enough to understand the product’s value. The same could be said for instructional content: your valuable content could be missed if the learner does not engage with it. So, how do you [...]

11 04, 2018

Importance of Developmental Editing in the Content Creation Process

2018-05-31T07:35:47-04:00 April 11th, 2018|curriculum, design, editing, education, Uncategorized|0 Comments

Content development involves more than researching the specified area and deciding which components of that area are worth developing into a deliverable, whether that be a course, a blog, an editorial, a handout, etc.  It involves a team dedicated to the delivery of a quality curriculum. Developmental editing is an essential part of the development process. The developmental editor (DE) ensures the content being delivered is free of bias and meets the required specifications and guidelines. The DE is the ultimate proofreader.  The DE has no investment in the piece being delivered. With no investment in the piece, there should be no conflict of interest in ensuring writers implement their edits. As many projects call on instructional designers or writers to put together initial versions of content, it is the developmental editor who takes those initial versions and checks for relevance, accuracy, and completion. If a piece needs revisions, it is the DE who sends recommendations for improvement to all vested parties. As part of their editing responsibilities, an effective DE may: Point out obscure or [...]

7 12, 2017

Instructional Design in Education Begins with You

2018-06-20T22:32:37-04:00 December 7th, 2017|design, education, education policy, Educational Content|0 Comments

Your project needs quality instructional design elements or modules. Finding the best vendor for the work can be a challenging proposition, especially when you have never done it before. This post is designed to provide an actionable checklist that you can use to ensure you are hiring the best possible instructional design vendor. Strong credentials in instructional systems design. It is often tempting to place a large amount of content into a template and present it as a learning course. With educational standards in place, this seems to be a logical and quick process. This approach, however, often ignores your learners’ needs and learning styles while negatively impacting your enterprise’s goals. Look for vendors whose instructional designers are skilled in modern learning methods for varying audiences and topics, and have instructor-led training (ILT) and eLearning as integral aspects of their focus. Pre-established and clearly defined processes. Qualified vendors will maintain a core group of instructional design professionals that understand adult learning approaches and adhere to solid project management methods. With these sound qualifications, a professional group [...]