The best elements publishers can include for their ed products meet the customers’ needs. Besides that, their products exceed customer expectations. Also, these products facilitate educators’ personal growth. Features nurture and transform students for their learning journey. To meet these goals, publishers can follow these great tips when creating educational products for K-12.
Know the K-12 Customer When Creating an Educational Product
First, listen to the teachers and students. The needs for teachers evolve. Content creation teams ask teachers what tools, features, and formats they need in the classroom. Therefore, leaders direct their teams to gather data from the classroom. They talk to teachers rather than rely on dated reports for ed product development. K-12 educators are busy and teach multilingual classrooms, often with dated equipment. Also, students lack reliable network connections. Publishing leaders understand these different aspects.
K-12 Publishers Provide Solutions
So, teachers need solutions that work now. Leaders guide content creation teams toward solving real identified problems educators face. Yet, content teams often create educational product solutions to problems teachers do not need. So, small, well-designed solutions that work well attract educators. For example, Remind solves one problem – communication. This ed product funnels teachers, students, and others in the district to one communication hub. Likewise, Remind offers add-ons to its ed product for time-related requirements, such as tutoring.
Leaders Understand the Competition for Educational Products
Yet, publishers must know their competition to zero in on a problem. Some companies cannot answer how their ed product differs from its rivals. Show teachers. Explain how this ed product differs from the ten others. Let districts test-drive products and make it easy to do, too. Screencastify lets teachers try out the product from the website. Then, publishers use the feedback to differentiate their products.
Use Clear, Precise Marketing for Educational Products
So, educators experience the marketing of many educational products. Thus, products that do one thing very well are used, again and again. Zearn targets math skills. Seesaw, Zearn, and Remind solve problems. Besides that, ed products focusing on a single problem sell. The clearer the publisher’s message about their ed products, the better. When the product delivers the expected results, educators will tell others.
Focus on Accessibility for Educational Products
So, ambitious development teams deliver educational products, meeting educators’ needs. Yet, publishers lose if the students and educators cannot use the ed products. Designers integrate accessibility from the onset. Besides that, not all students have computers at home. Many students live without reliable internet access. They view online resources on a small, mobile phone screen they share with siblings. So, content creation teams must design for the worst situation. They could utilize responsive web design. Moreover, many parents and grandparents are not tech-savvy to support their students through a cast of changing ed products.
Expand Capability for District Needs
Besides that, many districts do not have funding for robust, uniform equipment. Therefore, publishers create content compatible across a mismatched collection of technology. Publishers’ content must work across those platforms. Some districts have old, outdated computers and networks. Publishers must create ed products that work for everyone. Publishers address the needs of student privacy.
Focus on Privacy for Educational Products
Likewise, student privacy demands publishers’ attention. Leaders guide content creators to protect student information. Publishers must balance the transparency of a student’s learning journey with privacy. This point is more than policies. Student learning happens best in a safe, secure environment. Students must feel and understand their data is secure. Therefore, publishers work to ensure their policies are transparent.
In sum, publishers have a hefty task before them when creating educational products. From traditional textbooks to integrated educational products, leaders guide content teams towards the best product to address the needs of K-12 educators and students. Leaders encourage developers to talk with teachers and students. Also, products that solve a specific, identifiable problem work best. Teachers, students, and publishers ensure students have access to a secure, safe learning experience. When these elements come together, everyone wins.