Ever consider the benefits of a MOOC for your Institution of Higher Education (IHE)?  MOOCs, or Massive Open Online Courses, emerged onto the educational scene around 2011.  As they continue to gain momentum, let’s take a look at how you can leverage MOOCs to increase enrollment at your school. Why Are MOOCs So Popular? MOOCs appeal to a variety of learners on multiple levels.  Many students are drawn to MOOCs because they can try new courses that interest them before enrolling in a degree program.  Moreover, you can use this popularity to increase enrollment by: Identifying MOOC students who may be interested in your degree programs Narrowing down which programs might appeal to them Directing these students into your programs through a clear value proposition By offering MOOCs, you can create a reliable funnel of potential students for your degree-granting programs.  Equally important is the access afforded to students in furthering their education with you. Offering Flexibility As more non-traditional students enter the higher education arena, schools are tasked with finding new ways to attract and [...]