7 11, 2018

How a MOOC Can Increase Enrollment

By | 2018-12-07T05:57:54+00:00 November 7th, 2018|higher education, mooc|0 Comments

Ever consider the benefits of a MOOC for your Institution of Higher Education (IHE)?  MOOCs, or Massive Open Online Courses, emerged onto the educational scene around 2011.  As they continue to gain momentum, let’s take a look at how you can leverage MOOCs to increase enrollment at your school. Why Are MOOCs So Popular? MOOCs appeal to a variety of learners on multiple levels.  Many students are drawn to MOOCs because they can try new courses that interest them before enrolling in a degree program.  Moreover, you can use this popularity to increase enrollment by: Identifying MOOC students who may be interested in your degree programs Narrowing down which programs might appeal to them Directing these students into your programs through a clear value proposition By offering MOOCs, you can create a reliable funnel of potential students for your degree-granting programs.  Equally important is the access afforded to students in furthering their education with you. Offering Flexibility As more non-traditional students enter the higher education arena, schools are tasked with finding new ways to attract and [...]

18 01, 2018

3 Questions to Ask When Developing High-Quality MicroMasters Courses

By | 2018-06-13T16:39:57+00:00 January 18th, 2018|curriculum, education, Instructional Design, mooc|0 Comments

Deciding to present your curriculum to the world via a MicroMasters MOOC is an excellent decision!  This environment opens doors for learners that they may have perceived as being closed.  Work, family, and other obligations leave many with the impression that they don’t have time to further their education.  With a MicroMasters MOOC, they get a taste of an advanced degree coupled with the confidence needed to be more productive in the workplace.  This is a win-win for all parties involved. A MicroMasters course should be designed with the mindset that you are taking the learner to a higher elevation.  Learners should feel like they are making a hearty investment in their futures, and they will rely on the course to be engaging, interactive, and meaningful.  The MicroMasters course is different from traditional courses learners would take.  It is designed from a professional development standpoint in which skills obtained can be utilized immediately.  Learners should love the course, walk away changed, and tell others of the awesome experience. Where do you start?  Drafting an outline for [...]