Ever consider the benefits of a MOOC for your Institution of Higher Education (IHE)? MOOCs, or Massive Open Online Courses, emerged onto the educational scene around 2011. As they continue to gain momentum, let’s take a look at how you can leverage MOOCs to increase enrollment at your school. Why Are MOOCs So Popular? MOOCs appeal to a variety of learners on multiple levels. Many students are drawn to MOOCs because they can try new courses that interest them before enrolling in a degree program. Moreover, you can use this popularity to increase enrollment by: Identifying MOOC students who may be interested in your degree programs Narrowing down which programs might appeal to them Directing these students into your programs through a clear value proposition By offering MOOCs, you can create a reliable funnel of potential students for your degree-granting programs. Equally important is the access afforded to students in furthering their education with you. Offering Flexibility As more non-traditional students enter the higher education arena, schools are tasked with finding new ways to attract and [...]
Whether termed distance education, online learning, web-based instruction, or eLearning, college and university enrollment in web-based courses shows no sign of slowing. The Digital Learning Compass: Distance Education Enrollment Report 2017 finds that over six million higher-education students are taking at least one online course, accounting for about 30% of all college-level course enrollments. To meet the demand and challenge of providing quality eLearning experiences for students, institutions must practice sound instructional design when creating each online course. Effective eLearning is centered on many of the same instructional design principles as traditional learning, with some minor enhancements for the digital environment. Four elements are especially important when developing eLearning for higher education. 1. Course Design Design eLearning courses with the learner in mind. Begin by “chunking” content into small segments such as learning units, and make sure your course has a consistent layout and is easy to navigate. Materials in your course should be engaging. Use audio and video to reach various learning styles and engage all types of learners. Use tools in the Learning Management [...]
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